news

How to Shine On-line event for Scotland

26 Oct 2011

The Winning Through Innovation event, with a focus on Digital Marketing for Scottish Tourism and Learning How to Shine Online, takes place Perth Concert Hall on Wednesday November 16, from 9.30am-2.30pm. 
The aim of the event is to give companies the opportunity to learn from leading experts on how to ensure they are “found” by potential  tourists in all the right places on-line. The talks will reveal how your company can make the best use of recent and  emerging developments in on-line marketing and social media tools. 
The event will be hosted by TV and radio presenter Kaye Adams, with a  keynote presentation by author and tourism  marketing consultant Daniel Edward Craig. 
Canada-based Daniel is a former hotel general manager whose areas of expertise include website content, social media best practice and on-line reputation management. As well as being a frequent speaker at industry events and authoring numerous articles on the topic, Daniel also writes a blog that attracts a worldwide following. 
Another speaker will be Karen Plumb, commercial director of TripAdvisor.
While delegates will obviously be keen to pick up tips from speakers, there will also be a chance to take part in workshops and have the  opportunity to discuss their specific digital marketing or social media concerns  with Scottish Enterprise ICT advisers.  
To be sure of a place at this no doubt popular event book on-line at www.scottish-enterprise.com/shineonline.     

Tourism businesses will all be aware of the vital importance of on-line marketing and promotion, but for many managers and company owners it’s a subject that fills them with confusion and doubt. Now a new event is set to reveal the secrets of “How To Shine On-line”.

The Winning Through Innovation event, with a focus on Digital Marketing for Scottish Tourism and Learning How to Shine Online, takes place at Perth Concert Hall on Wednesday November 16, from 9.30am-2.30pm. 

The aim of the event is to give companies the opportunity to learn from leading experts on how to ensure they are “found” by potential tourists in all the right places on-line. The talks will reveal how your company can make the best use of recent and emerging developments in on-line marketing and social media tools. 

The event will be hosted by TV and radio presenter Kaye Adams, with a keynote presentation by author and tourism marketing consultant Daniel Edward Craig. 

Canada-based Daniel is a former hotel general manager, whose areas of expertise include website content, social media best practice and on-line reputation management. As well as being a frequent speaker at industry events and authoring numerous articles on the topic, Daniel also writes a blog that attracts a worldwide following. His tips on on-line marketing are sure to be incisive and innovative.

Another key speaker now added to the programme will be Karen Plumb, commercial director of TripAdvisor.

While delegates will obviously be keen to pick up tips from speakers, there will also be a chance to take part in workshops and have the opportunity to discuss their specific digital marketing or social media concerns with Scottish Enterprise ICT advisers.  

The cost is £40 & VAT. To be sure of a place at this no doubt popular event book on-line at Scottish Enterprise event